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REAL ESTATE NEWS JUST FOR YOU
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10
Zillow’s Market Power Problem
December 23, 2025
Zillow’s market power allows it to bully the real estate industry while remaining insulated from the...
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If You Do Not Control Your Data, No Broker or MLS Will Have a Change to Win With AI
December 23, 2025
That is the real problem brokers and MLSs must confront as they plan for 2026.
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The Multi-Billion-Dollar Mistake: How Brokers Surrender Their Most Valuable Asset
December 22, 2025
In the digital age, control over listing content depends on copyright law, and most brokers are inadvertently...
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The Agency Reaches 150 Offices, Adding 25 Locations in 2025
December 19, 2025
The Agency’s Beverly Hills headquarters in its early days felt different from most real estate companies....
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Reclaiming IDX Control Requires Broker Action, or You Risk Passive Exploitation
December 18, 2025
What we are hearing from the MLSs is that brokers are not complaining. It's time to use your voice. 
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Broker Briefing: Urgent IDX and Advertising Risk Emerging from Google Listings
December 16, 2025
IDX was never designed to turn broker listings into paid media inventory. If this practice stands, IDX...
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New WAV Group White Paper: MLSs Must Change Course Now Or Risk Their Demise
December 12, 2025
This is not a tweak to IDX. It is a call to redesign IDX for an AI-first world.
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Zillow Offers $1.3 Billion for Private Listings and plans to pressure brokers and MLS to share private listings
November 21, 2025
Brokers that reinforce MLS partnership, invest in owned channels, and upgrade listing launch systems...
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Howard Hanna enters New York City: a win for independent brokerages everywhere
October 16, 2025
Their entrance into Manhattan shows what happens when independent brokerages invest, collaborate, and...
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The Zillow ChatGPT Integration of IDX Data: A Test of Opinion
October 14, 2025
We stand beside the brokers, MLS executives, and others who view Zillow’s ChatGPT integration as a bridge...
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