Victor Lund

Co-Founder & Partner

Victor Lund


Victor Lund brings a wealth of business experience and is a founding partner of WAV Group.

Lund’s MLS consulting focuses on operational effectiveness and strategic planning.

Brokers and franchises work with Lund on technology selection, optimization and adoption.

Technology companies engage Lund for market development, problem resolution, and product positioning strategies.

Victor Lund is known for leveraging a vast industry perspective, helping clients see first what others see eventually.

In addition to his consulting role with WAV Group, Lund is a founder and CEO of RE Technology, the leading real estate technology and media portal in the United States with more 1 million visits a month.


Victor Lund founded WAV Group with his partners in May 2004.  Previously, Lund and partner Marilyn Wilson operated Wilson Victor Associates. This business-consulting firm served their clients in the areas of new business development and new product development before being joined by Michael Audet.

In addition to his activities as a consultant,Mr. Lund was also an associate with the venture capital firm Resource Capitalist, LLC from 2000 to 2004. Lund led the business plan review team, working closely with entrepreneurs and technology start-ups in developing and funding their businesses. Today Lund focuses venture activities on private placement.

Mr. Lund was raised in family controlled businesses, Lund American and Dynamic Homes. Lund American, the world’s premier aluminum boat manufacturer.