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Brokerages, MLSs, and agents who keep their digital policies current, understandable, and easy to act on will be better positioned as privacy regulation continues to evolve. Those who ignore these basics may find that the risk is not regulatory alone, but reputational.

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Real estate agents, brokers, photographers, and MLSs all rely on a functioning copyright system. When that system erodes, the value of professional content erodes with it.