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IDX was never designed to turn broker listings into paid media inventory. If this practice stands, IDX is effectively redefined from a display-based cooperation agreement into an advertising license. Brokers never agreed to that bargain.

This is not a tweak to IDX. It is a call to redesign IDX for an AI-first world.

Brokers that reinforce MLS partnership, invest in owned channels, and upgrade listing launch systems can blunt the impact of any visibility or tool-based pressure from external players.